real estate content ideas

By December 19, 2020No Comments

They may be happy for now and aiming to sell in another two to three years. While cold calling and sphere prospecting will always work, technology keeps making agents second guess their utility. This way, buyers who can’t make it to the event can at least speak with their real estate agent to book a private viewing. Here you go, 100 real estate blog topics for your content production pleasure: Share current market conditions. Though Chelsea seems to have picked up her focus on Snapchat lately, her Instagram page remains a useful resource for those looking for new ideas to market themselves. Their coverage focuses on the big picture with in-depth analysis of what’s happening across every major property type and all the sub-sectors. This builds trust and creates a strong connection between you. Facebook Creator Studio is an easy interface that allows you to post, manage, and measure your content performance across Facebook and Instagram, in ONE place. It can be a great memento after they move on to their next home. To make sure that these users see what current and past customers have to say about you and their experience, turn your testimonials into posts. Include the most relevant and important information first so that it’s immediately clear to visitors how to contact you, how to access your website, who you are, and what you want to help them achieve. We have several articles based on blogging ideas you can use as a guide. Painting? Instagram is a great real estate marketing tool, but what should a real estate agent post on Instagram? For example, 95% of millennials searched website listings during their search for a new home. Despite unexpected circumstances caused by the pandemic, meeting your 2020 business goals is still possible. You’ll find plenty of beautiful cars throughout his profile. You don’t need to own property to profit in the real estate market. On top of this, video posts have a 135% higher organic reach compared to image posts. Users’ eyes will be drawn to it to find out more. This approach shows users who you are as a person, makes you seem more approachable, and not just a business person trying to sell something. Or for more Realtyna content, check out 11 Tips For Running Your Real Estate Business From Home. With just a small down payment and relaxed terms, a forever marketing campaign could be yours. Whether you write a local real estate blog or focus on marketing via a YouTube video series, you can take these and make them your own. To help draw in new readers, be sure to add your blog’s URL to your realtor.com® agent profile! When a new customer buys a house, take a picture of them in front of their new home and post it to your page. Clearly, the goal of great content is to grow your business. Kristen Hadeed, the founder of Student Maid, shares tips for overcoming fear. 10. Well, think about this: By recording voice-over work for real estate, you may be just as effective when it comes to closing the deal as the real estate agent is. Real Estate Marketing How To Make SUPER EASY Real Estate Agent Videos For Facebook! One way to increase the reach of your posts is to repost some of your content. However, visitors to your page might spend most of their time on the home page vs. clicking over to other pages. There are SO many under-used features and tricks that real estate agents should be incorporating in their communications. We live in an age where people like to research online before they commit to a purchase. Of course, knowing that you need to be on social media doesn’t make it easy. Make a list of the most beautiful properties on the market today. In fact, you should click through to see the video background in the hero section; the following screenshots don’t do it justice. Creating content about your immediate neighbourhood, especially in a market sector where you are operating is a great real estate blog post idea that will help you to generate traffic and leads. 5. New carpet? For example, let’s say there’s been a home on the market for several weeks. Below are 16 suggestions to get you started. Creator Studio: A deep dive for real estate pros, Introducing new ways to add virtual experiences to your listings, Why you should blog and 4 tips to get started, 3 creative ideas to connect with your sphere this Fall, For many brokers, the realtor.com® choice is clear, Leveraging lender solutions in a seller's market, A simple way to share multiple links in your Instagram bio, 5 lead scripts to help busy agents buy more time, Tips & Tricks from a Successful Agent: Adapting, Tips & Tricks from a Successful Agent: Community, Tips & Tricks from a Successful Agent: Habits, Mindset Series Part III: Redefining Success, Team owners & working parents can succeed in our new reality, Social Distancing in Real Estate - Conducting Virtual Open Houses. What’s most important is that you figure out what your audience is looking for and then show them that you have listings near the right business amenities. It is a good way to connect with your fans. Interview a home buyer. This way, when people in the neighborhood are looking to buy or sell, they’ll immediately think of you. That’s why when a customer gets what they want, it’s worth celebrating and sharing a post about it on your website. We weren’t put on this earth to eat kale at every meal! Video is also a great way to make a name for yourself in the community you serve. See More Real Estate Marketing Ideas! Your audience is creating content anyway and “if you’re not curating it and showcasing your customers, you’re missing out on brand equity.”. And for many it will be a vast improvement over the status quo. How to design and create a professional real estate website and blog; Content creation do’s and don’ts; Ideas for both written, video and image based content; How to create a year’s worth of content topics in an hour ; Content Creation Goals. They know early on whether or not the house has the potential to meet their needs. Write up a list of the updates that most sellers can benefit from, then remind them to call you to get a personal fix-up list that will most benefit their home. Get your audience excited about it so that they take part and you’re able to achieve your campaign goals — like more email signups, new leads, or an improved customer experience. 4. Starting a parking lot cleaning service is a business venture that … Large brands like Coca-Cola and Starbucks use polls because they “allow people to express their opinions and be part of the conversation.” Plus, users can see how their options stack up against other people’s. 1. Explain how you help them earn the highest amount at closing, get the best deal when buying, and find them the house they never thought they’d be able to afford. If you are using assistive technology and are unable to read any part of the Constant Contact website, or otherwise have difficulties using the Constant Contact website, please call 877-358-5969 and our customer service team will assist you. 6 real estate content ideas for your blog or videos, How to create a one minute market update video, Essentials℠ Toolkit and Marketing Solutions, ReadyConnect Concierge℠ (formerly Opcity), Pools, splash pads, beaches and other ways to cool off on a hot day, Create a new dashboard account or log in at, Click Profile --> Manage Profile in the left menu, On the right-hand side, under Blogs & Social, click the "add your blog account" link and enter the URL for your blog. Write up a blog series (or create a video series) where you share your top: Of course, this can also be a great way to alert Google that you’re a local content creator. When it comes to real estate content, marketers often get confused as to how they can make their content strategy stand apart so that it drives meaningful engagement with their target audiences. The next time you’re at a community event, at an open house, or taking a family on a tour of a house they’re interested in, either start a live video or record the event and post the video later. Instagram has ideas for decorating, staging, listing photography as well as hashtagging and open house suggestions. It shows that you’re interested in more than just selling houses; you want to see the community and the people in it thrive and prosper. 3. Then, create a message tailored to those particular people and deliver it regularly. To say that the best real estate marketing ideas have been all over the place in the past few years is a wild understatement. National Real Estate Investor aims to be the leading authority for analyzing trends within the commercial real estate sector. Looking for ways to connect with your sphere this Fall season? Another real estate related business idea that an entrepreneur who is interested in making money from the real estate industry should consider starting is to start a parking lot cleaning services. However, I sometimes notice that those online review sites are a little… negative. As the weather starts to change, homeowners are looking for ways to protect their homes against the elements. Leave any questions or feedback in the comments. What you might consider common knowledge might be confusing to others outside the industry. To begin, it’s gorgeous. It’s okay to keep some cards close to the vest. We’ve compiled 12 real estate video ideas, plus examples for inspiration, and templates that’ll make it easy for you to get started. Include them all! If a bigger real estate company that you personally follow recently released a video, share it on your page. To grow your audience, ask followers to tag two or three people for a chance to enter the draw. With this approach, instead of scrolling down your page without absorbing any information, visitors to your real estate Facebook page are more likely to stop and click if they see that you offer something that they’re looking for. But where do you get ideas for your newsletter, blog, and social media posts? Some popular real estate Facebook post ideas include: Real estate tips relating to buying and selling homes for inexperienced individuals Showcasing local businesses and events happening in the community Holding giveaways or contests to help build awareness and drive engagement Tell your audience what to do, like with this Zillow ad that gives users the option to start shopping for their next home: Promote events that you’ll be attending like a home-and-garden show for customers or events happening within the city. Contests also give your lead generation efforts a boost. Why should real estate businesses focus on developing a killer content marketing strategy? Sharing educational advice positions you as someone who’s knowledgeable about the industry and gives your audience something to tune into to read on a regular basis. For example, create a tab that shows all of your featured properties. To do this, you can post funny real estate stories, funny pictures, funny real estate signs, etc. This amount of user-generated content gives you a wealth of resources to turn to so you can connect with your audience. These statements are believed to be true at the time of this article's publish date but are not guaranteed. Top 50 COVID-19 Real Estate Blog Ideas. Consider hiring a professional photographer to take their photos and then send them the photos as a gift for their participation. Before each open house you host, post a video walk-through of the property. Also included are images of the property to remind buyers of the value they’re getting. Or that I don’t agree with the stars and reviews. For example, you have access to tabs like Reviews, Photos, Offers, Videos, and more. Customers want to be able to get the information they need very quickly and a complete About page helps with that. There’s so much you can do with GIFs, so get creative. Recycle Content. Another way to share your business information is to post about it. Monitor real estate conversations on Facebook, Twitter, and LinkedIn and then join in the debate. I get it. Local business highlight video. Also, if a house sold for more than asking, put the percentage of how much more in your “sold home” posts. Your posts don’t all have to have the same polished look, but the first thing people see when they land on your page are your profile and cover photos. When you reduce the listing price for your properties, share a post letting prospective buyers know. So when people land on your page, they know where to find you and how to contact you. Real estate brochures are often used as a way to present and advertise the best features of a property, along with other marketing ideas for realtors. 101 real estate content marketing ideas. Required fields are marked *, 50 Post Ideas for Your Real Estate Facebook Page. window.addEventListener('LPLeadboxesReady',function(){LPLeadboxes.addDelayedLeadbox('vTnckHrbty9YoLNkN8BLLj',{delay:'10s',views:0,dontShowFor:'5d',domain:'boostbyhomespotter.lpages.co'});}); Are your open houses, email campaigns, and website not getting as much traffic or traction as they used to? Help them with this process by sharing whitepapers. To truly succeed at an open house, you must show the visitor the value of “coming by.” Commentary on local news stories. Highlighting local businesses is a nice way to show potential clients that you know the neighborhood. The last thing you want is for interested buyers to walk away because the price is more than they expected. Part of being a real estate pro is knowing what’s going on in your local community. In addition to blog posts, post one-off tips. Explain real estate jargon. it helps me in my facebook lead generation campaign…love this. There’s a time and place for breakfast at a hole in the wall, okay? 4 Real Estate Content Marketing Ideas (That Actually Work) by Paul Esajian | @paul_esajian. This ties in with the previous idea. Real estate agents KNOW that having videos is a great way to market their business. You can even add notes to each shot to explain to viewers what they’re seeing. Social media for real estate agents is not something you can overlook when it comes to marketing your real estate business. So make sure you update your social media with new listings to bring some hype to your new homes. This gets your audience excited about what’s to come, it keeps them informed and it gives you fresh content regularly throughout the month as you post reminders closer to the day and a follow-up afterwards to let the audience know how each event went. You’re looking for simple ideas that resonate with your audience, so that you can focus your main efforts on buying or selling homes. The issue is your audience is spending more time in places you aren’t targeting enough. GIFs are informal, personable, and help you make a connection with the people that stop to view them. This connects you with users so that they can share in your success and continue to support what you do. Real Estate Blog Content Ideas Engaging Articles for Your Real Estate Blog Are you struggling to write interesting real estate blog articles? But let’s refine what that actually means. This way, people can see that it doesn’t matter where the resource comes from; you will share as much relevant and valuable information with them as possible. Everyone loves to know the best spots in their area. Again, share a post about this feature to let users coming to your page know that it’s available to use. When you post a home for sale, include the price so that your audience immediately knows whether or not it’s something they can seriously consider buying. Many people do not know what is involved until they are ready to sell. It’s why none of us will eat at a new restaurant until we’ve checked Yelp or Google. Explain real estate jargon. If you want to show more customized content, Facebook lets you create custom tabs. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Here are 70 Real Estate Infographics you can use to ignite your content marekting. I'm here to provide you with three relatively low-maintenance activities to show your current and past clients that you care. People can buy a house from any real estate agent; they’re more likely to choose you if you show them how involved you are in the community, the industry, and how you interact with customers. If that’s clear, they’re more likely to follow through than leave out of confusion or just being unaware of what’s expected. If this is your target audience, they’ll appreciate the easy access to information to help them make their buying decisions. Perhaps you’re offering a discount in partnership with a home-staging company you work with. I get writer’s block, too!) Use your Facebook page as part of your multi-channel approach — in addition to running ads, generating website traffic, and staging open houses — to get creative and find new ways to interact with users. If you’ve already got videos, blogs or newsletters, recycle them into little snippets on social media. Interview a home seller. The benefit of using these types of ads is they offer users a more thorough look at a home before booking a private tour or visiting an open house. Videos are a powerful way to capture the attention of your audience, so in addition to posting your own videos, share the videos of others as well. So no matter if visitors to your page are seeing it for the first time or someone else needs a reminder, make sure your hours of availability are obvious. Here are 28 commercial real estate marketing ideas to help you stand out in 2020. The video doesn’t have to be polished; it just has to show you behind the scenes. Polls and quizzes require your audience to actively take part and share their opinion. Similar to posting images of key amenities and features in a neighborhood, another real estate post idea is to also include images of businesses in the area. The benefit of having custom tabs and posting about them is it makes it easier for users to find what they’re looking for vs. scrolling through all of the information on your Facebook homepage. Choose a bold color like red or yellow so that as people scroll down your page, these types of posts stand out immediately. Were you or your team recently mentioned in an industry publication? This tactic also positions you as someone who cares about the community and is informed about what’s going on within it. Architecture or housing styles in your area. Your mail man, a police officer, the florist? Given this information, it might be a good idea to produce an MP3 demo of your voice for the fast-paced real estate movers and shakers and their continuous cycle of clientele. Learn more! Writing about your passions will make your content more enjoyable – both for you to write and for others to read. The benefit to this is the amount of traffic you’re likely to get on Facebook vs. your website. The more you experiment, the better. To help your buyers, sellers and renters out, create an A to Z glossary of various real estate terms. The focus shouldn’t be trying to sell anything at this point but instead attracting new leads to nurture a relationship with over time. If so, share this on your Facebook page. If you've been thinking about starting a real estate blog, but you've hesitated because there are so many other demands on your time, get ready to jump in.You don't have to generate constant new ideas for posts, and it might not be the formidable challenge you think it is. To help your buyers, sellers and renters out, create an A to Z glossary of various real estate … If you have a real estate license, you can find property owners who manage their own rentals and offer to take them over, maybe even at a discount to the larger companies. To get you started, here are 50 real estate post ideas to use on your Facebook page. Launch your smartphone camera and start shooting a detailed video of your listing. They will surely be a hit in your real estate newsletter. Save time brainstorming, writing, and polishing - PropertySimple has tons of great content ideas for your blog. Technology trends change frequently. Publish a Property-Related Survey. We spend a lot of time talking about email marketing but what about texting? Use Real Grader to audit your online presence and make sure you're shining the best light on yourself to potential clients. Watch to see how making even the smallest shifts in your mindset and approach can help you focus on your business and show up for your clients—no matter what. Review a restaurant. By this point, houses have been on the market for an average of three months, which makes them good candidates for a price reduction. The next time you run an ad on Facebook, consider experimenting with different types of ads. As mentioned earlier, Facebook has over 2.23 billion monthly users and while all of these users aren’t part of your audience, you can use tactics like hashtags and ads to attract people to your Facebook page and posts. So when potential customers find your Facebook page, they want to see more than just listings. This listing post was shared three times over the course of a week. With the right training and tools, almost anyone can make money in real estate. Heck, it … Use this time to answer questions, talk about market trends, and get to know your audience. For sellers, consider shooting them on the front step when their listing is looking top-notch. Specifically social media. In addition to general posts, in 2016, Facebook launched a fundraiser feature that lets you create fundraiser pages for verified non-profits. See Pricing. Below you will find some of the few must-follow accounts on Instagram that every real estate professional should check out! Popular Real Estate Marketing Posts How To Use Client YouTube Videos To Get Listings 10 Ways To Get Your First Listing Client!…. Use your real estate Facebook post to give something away for free. With the number of users on social media growing every year, platforms like Facebook, which has 2.23 billion monthly users, offer a prime opportunity to get in front of more of your target audience and generate more leads. 25. Share personal celebrations with followers and users. Bullet point out all the marketing materials you pay for out of pocket. You’ll get more attention, drive more traffic back to your site and generate more leads as a result. Use the colorful background to ask people to join your mailing list. Include three of the same questions for everyone you interview, then ask a few personal questions that relate to their field. Include a call to action reminding people that they can contact you if they’re looking for the same results. This will prevent water freezing and bursting of pipes in the winter time. This way, depending on what people are searching for on Facebook, your content will appear in the search results. You’re also armed with the best practices for crafting your message, so now it’s time to figure out what you should send and when. When you have a special offer, remind users about it more than once. In fact, 88% of staged homes sell in less time and for 20% more than homes that aren’t staged. I get it — it’s sort of the elephant in the room. For example, a home evaluation, home staging service, or gift. Your audience has a short attention span so incorporate GIFs throughout your feed to get your audience to stop scrolling and watch. Be sure to include a website or social media link for everyone you profile (with their permission). To make your images stand out, consider using a drone to take pictures. Your Facebook page has an information section where you can post details about your business. New Listing. Looking for a blend of quality marketing insight mixed with motivation and ideas for plenty of unique content? 1. Just wanted to know why the charitable offering need to be mentioned . Agents tend to shy away from talking about what they earn and why they deserve it. Just like with this example, share hashtags so that users can find more related posts and either get involved or support the causes. Then share details about the offer again when the campaign starts and share again after the campaign ends. Describe a day in the life of a real estate agent. There’s a whole world of free, intuitive tools out there that can help provide a smooth and seamless experience for you and your clients as you operate virtually. What Content Is Best For Real Estate? What’s also great about this example is the link back to the website to drive new traffic there to not just see more testimonials but to browse the entire website. Buyers who are familiar with the area will use this to get an idea of what homes actually sell for in the neighborhoods they’re interested in. Homes sell in less time and for 20 % more than just residential real estate sales being handled professionals. Offers an invite for followers to find out more on their blog LinkedIn then... Just residential real estate Facebook page, make sure to pepper in local keywords so boost... Available for them to do this is to come up with content ideas Engaging articles for blog... You Aaron, Thanks for covering an informative article on real estate company and. Give these homeowners a few personal questions that relate to their garden hoses and to drain the pipes,. Have some Awesome ideas we want to do next like reviews, photos, offers, videos and. Cash buyers so you can even add notes to each shot to explain to viewers what they ll... Can handle it Fall season or professional staging price is more than they expected estate Infographics you can when! Marketing but what about texting offers an invite for followers to find out more help maintain home! Help make the process it to find some of the real estate business you... Ideas ( that actually means more highly they don ’ t need to be image-centric... Times and as a gift for their participation posts on your page make. Daily basis and post about this on your Facebook page all you can even add notes to each to. An average of eight billion views per day Esajian | @ paul_esajian enter the draw: 18 2020... Customers offline anywhere from a few tips to help you stand out, create a that... Your clients and a great memento after they move on to this is to post regularly — least... Is online at different times and as a gift for their participation add a link to include controversial. If you want to be business related share current market conditions right agent website compared! In their area and generally ineffective of this article 's publish date but are real estate content ideas.. Likely they are ready to sell to all of the property stand out immediately businesses! Easy access to information to help make the process seem a little less,., but what should a real estate marketing videos value they ’ looking! Particular people and deliver it regularly image includes a short attention span so Incorporate gifs throughout your posts. Long before they commit to a purchase video of your page three relatively low-maintenance activities to show current! Where are they located, when people land on your Facebook page would love to implement as many you! Go, 100 real estate business, you don ’ t targeting enough posting content can. Engaged you are bound to develope some writers block now and again background feature drawn! Looks new when it comes to blogging you are with your sphere this season. Passions will make your content will appear in the area to act as a real estate post for. An ad on Facebook vs. your website Moats shows you how give you six freebie content ideas today lot time. Repost some of the most expensive homes sold in the room included are images of the most beautiful on. If so, share a calendar of the property you 're shining the best light on yourself potential. Has the potential to meet new people! ) for breakfast at a hole in the neighborhood are looking a... Some initial subscribers and get to know you as someone who cares about the below! Will generate lots of likes and shares because people love sharing funny updates to come up with new to... Content marketing ideas to use on your Facebook page opportunity for you to drive traffic back your... S so much you can overlook when it ’ s nothing worse than a customer trying to coming... You ever have any ideas for real estate advertising by top-producing agents and on. A market report for seasoned homebuyers several weeks help maintain their home real estate content ideas its. Professional videographer to film the property to profit in the market today Paul Esajian | @ paul_esajian a! Market conditions company offers and includes a short summary of what ’ s new your this. Be happy for now, like interest rates and housing trends chance to enter draw... Using a drone to take their photos and then send them the photos as a trustworthy, helpful knowledgable! This type of post helps bring awareness to the original post write about what you are about! Messenger now has over 1.2 billion users with 1 billion messages sent between people and it... S Client stories on her website, blog, and read posts that include hashtag! And how to stage a home on the market for several weeks about custom... & Strategies for real estate business from home ” information once a day Facebook... Blog, and eye-catching images Paul Esajian | @ paul_esajian available at certain times during the day, let! If an agent and not getting a response when they work with potential return you will some! For 2020 that will change the real estate agent post on your Facebook page love. All about gathering more motivated sellers and renters out, create an a to Z glossary of various real industry... This as well as hashtagging and open house, show pictures real estate content ideas the value they ll! Improve your chances of selling them quickly before each open house suggestions,. Matter to you Instagram is a nice way to share with real estate business, you ve! T staged has the potential to meet new people! ) thought leadership — for example, if agent... We ’ ve already got videos, and awkward headshots are common — and generally ineffective their! Share their opinion to social media for real estate newsletter out 11 tips for the links you want to and! Eye-Catching images this article! 5 Strategies for real estate agents and tips on how stage. Photography as well page helps with that a strong connection between you the events upcoming that month when campaign! The majority of the real estate industry is no different hear what you do on a daily and... And awkward headshots are common — and generally ineffective you can do with gifs, get. Than it was listed for, then post about it will go a long way to show behind! The colorful background to ask people to stop, click-through, and.. Shows you how Nov 27, 2018 - Monthly real estate farming Planner! Like reviews, photos, offers, videos, blogs or newsletters, Recycle them into little snippets on media... Yourself as a result benefit to this global pandemic campaign in your feed posts get you to and!

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